Guest Speakers at the Mexican Healthy Products Summit
The New DNA of Food: Health, Trends, and Generations
Zurim Esparza is a marketing specialist with 13 years of experience leading B2B and B2C strategies for consumer goods brands and food and beverage categories, as well as projects in the pharmaceutical industry. With a strong background in digital marketing, Zurim currently serves as Category Manager Mexico at Ingredion, driving growth and differentiation in bakery, snacks, and confectionery.
ZURIM ESPARZA
MARKETING CATEGORY MANAGER, BAKERY, SNACKS, CONFECTIONERY, INGREDION INC.
Trends for Him and Her: Women’s Health, Men’s Health, and Tomorrow’s Nutrition Market
Jake Klinghammer is Strategy Director at MarketPlace Branding, a specialized firm serving food, beverage, supplement, and ingredient brands. A health and nutrition thought leader, Jake’s work has shaped award-winning brand strategies for AB InBev, Chobani, Coca-Cola, Ronzoni Pasta, Spectrum Brands, and Kyowa Hakko. His approach integrates deep category expertise with forward-looking consumer intelligence. At MarketPlace, Jake leads innovation, brand, and marketing strategies with industry expertise and MarketPlace’s proprietary research platform, Nextin Research. Nextin’s on-demand consumer data and expert insights help nutrition professionals anticipate what’s next and lead the market into the future. With a focus on where health-focused CPG is headed — not just where it’s been — Jake helps brands earn relevance, trust, and long-term growth in a rapidly evolving environment.